Aviva attracts more UK buyers than SpaceX on strong income outlook

Aviva overtakes SpaceX on a popular investor list

Yahoo Finance UK reports that over the past month, more UK investors have been buying Aviva than Space Exploration Technologies, or SpaceX, on AJ Bell customers’ Buy lists. SpaceX had been near the top since its IPO in June, but Aviva has now taken the lead. The article says the shift raises the question of why investors are moving toward the insurer.

Wealth and pensions are driving the interest

According to Yahoo Finance UK, the appeal is not just Aviva’s insurance business. The company also runs pensions and investments, and the article says that part of the group is attracting attention. In an October briefing called “Wealth In Focus,” Aviva said around £1.1bn in workplace contributions were being paid in each month. After accounting for withdrawals from customers taking money from pensions, it reported net Wealth inflow of £7.6bn in the first half of 2026, up 32%.

Rising cash remittances support dividends

Yahoo Finance UK says the company earns fees on the assets held in its system, so higher balances can lift profits. It reports that cash remittances across Aviva’s insurance and investment divisions increased 47% to almost £1.5bn. That helped support a 7% dividend increase, which lifted the yield to 5.5%.

Analysts remain split on the outlook

The article says Berenberg kept its Buy recommendation after the briefing and set a share price target of 820p. It also notes that Jefferies was less positive and kept a Hold rating. Yahoo Finance UK says this split shows that not all City analysts agree on the stock’s prospects.

Risks and valuation

The article says Aviva’s wealth business has risks as well as benefits. If markets fall, customer investment values can drop and reduce fees, even if pension contributions continue. Competition could also pressure management charges. Aviva may try to protect margins through efficiency and cost savings, but the article says that is not always easy. Yahoo Finance UK adds that the shares trade at a forward price-to-earnings ratio of 13.5, which it presents as part of the case for the stock’s current appeal.